3-D Honda CR-Z Transforms Times Square

American Honda held the first-ever transformation of Times Square in 3-D technology on Thursday, September 23 to support the launch of the all-new CR-Z sport hybrid coupe.

Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space.

As a part of the transformation, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street), displayed several CR-Zs and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.

An estimated 250,000 people attended the CR-Z event in Times Square.