Honda closes in on half a million trees funded

Honda staff and customers will unite on Friday (8 June) to help ‘green up’ Duder Regional Park, officially marking the start of the 2012 Honda TreeFund planting season.

Around 50 staff and customers will adorn gumboots and gloves to plant between 2,000 and 3,000 native New Zealand trees on the south coast of Duder Regional Park in South East Auckland. The team will be joined by a special celebrity volunteer, Almighty Johnsons star, Jared Turner. Jared, who is a big environmental supporter and host of the ‘Energy Spot’ energy saving commercials, will work alongside the group for the afternoon.

The day is significant as it takes Honda a step closer to realising a significant TreeFund milestone. Through TreeFund, Honda is now officially responsible for the accumulated funding of 487,175 native trees.

During the day the team will plant a mix of New Zealand native species including tea tree, cabbage tree and flax, which are all pioneer species good at establishing bush coverage in open pasture.

This is the fourth year that Honda New Zealand has facilitated a dedicated planting day at Duder Regional Park and staff at all levels, from technicians to the managing director, will roll their sleeves up to help enhance the park’s natural environment.

Graeme Meyer, Head of Marketing for Honda New Zealand, says the annual planting day is a highlight for staff and customers alike.

“Duder Regional Park has become a particular favourite planting site for staff and customers, with its tranquil seaside outlook. It’s our fourth visit and we’re keen to get our hands dirty to help restore local bio-diversity and enhance the park’s natural beauty,” says Graeme.

The planting day is a result of Honda’s unique TreeFund initiative. Passionate about restoring bio-diversity, Honda developed TreeFund as an opportunity for customers to become involved in the greening of their own local community and to encourage the planting of native flora. With 13 native trees planted for every new car sold, Honda has been funding tree plantings nationally since 2004.