Our Price Promise
Honda New Zealand first introduced the Honda Price Promise in 2000 as a way of maintaining equity, transparency, consistency and value for kiwis buying new Hondas. It’s a core philosophy that Honda remains committed to today – a promise to all new car buyers that they will get the same good price on a new Honda, no matter who they are, where they live and what time of the month they buy.
Special deals, varying discounts, run-out and end of month sales all lower resale values and speed up depreciation. This is how it happens - a person buys a new vehicle from Dealer A, and negotiates a 5% discount off the advertised price. In the meantime another person has gone to Dealer B, down the road or in a different city and negotiated a 15% discount on the same model car. This means that the first person’s new car has just depreciated by an additional 10% before they have even driven it off the car yard.
The Price Promise also means that you won't buy your new car today and then discover at the end of the month, the same vehicle a fair bit cheaper on an ‘Everything Must Go’ sale. You can also rest assured that you got the same price as your neighbour or your cousin in Te Awamutu – the price does not relate to your ability to negotiate, or where you live.
By offering the same price to everyone, Honda New Zealand helps to protect a new car buyer’s investment in their vehicle. So if you buy a new Honda, the only thing that affects the resale value of your car is the age, mileage and condition. When buying a new car, the total cost of ownership needs to be considered and this means the resale value of a car should be looked after too.
Only one price, the best price.
Frequently Asked Questions
- What Does Honda's Price Promise Mean?
Honda New Zealand own all the vehicles sold throughout their nationwide dealer network. This means that Honda sets the same best price for each model throughout the country, and so people can rest assured that the advertised price for the car is the same price they will pay no matter who they are, where they live, or when they buy.
It’s how Honda protects a person’s investment in their new car, by ensuring that the value of their car is not depreciated by special deals, discounts or run-out deals.
- How do new cars lose their value so quickly?
The value of your new car is set by the lowest price paid for it in the market. So if the same model as your car was sold for less than what you paid (this can sometimes be as much as 15-20%), your car will automatically depreciate by that amount. Think of how often you see run-out sales or end-of-month specials and imagine how you would feel if you had bought your new car a few weeks prior.
At Honda we believe the only things that should affect the value of your car are the age, mileage and condition. That’s why we don't do discount deals and run-out sales – it’s how we protect the resale value of your new car.
- Does where you live affect the price you'll pay for a new car?
Not at Honda. We don’t build location into the price of our cars and because Honda New Zealand own all the vehicles sold throughout our dealer network, we set the best price for each car and ensure you’ll pay that price even if you live a long way from a big city.
- Do you have to be a good negotiator to get the best deal on a new car?
When there is negotiability on price, a person’s ability to drive a hard bargain will affect the deal they manage to achieve. At Honda we don't believe that this is fair and so our price promise guarantees that everyone will pay the same price for their new car, no matter who they are.