How do new cars lose their value so quickly?

The value of your new car is set by the lowest price paid for it in the market. So if the same model as your car was sold for less than what you paid (this can sometimes be as much as 15-20%), your car will automatically depreciate by that amount. Think of how often you see run-out sales or end-of-month specials and imagine how you would feel if you had bought your new car a few weeks prior.

At Honda we believe the only things that should affect the value of your car are the age, mileage and condition. That’s why we don't do discount deals and run-out sales – it’s how we protect the resale value of your new car.



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