Welcome to the first issue of our new Honda magazine, GO. We have created this space to share stories that we hope will excite and inspire you, reminding us all of the power of dreams.
Chasing dreams has been at the heart of Honda’s values since the company was created by Soichiro Honda in 1948. And this year marks the 75th anniversary since it all began.
At that time in Japan, the mobility of most people was still very limited. They could travel by foot, bicycle or some form of public transport. Honda saw the chance to give people the gift of freedom by creating the little Dream D-type motorcycle and offering it at a humble price. This empowered everyday people to move further and faster than ever before.
Then when Honda started the automobile business in 1963, it enabled that same freedom but this time for the whole family, while still at a humble price. Suddenly the world opened up for people in a whole new way.
Since then the philosophy of chasing dreams has never ceased, and these days Honda is taking to the sky… and beyond. Honda Jet has been highly successful, and we are now partnering with the Japan Aerospace Exploration Agency (JAXA) to develop technologies that support human lunar exploration.
This innovation gets to the very heart of what Honda is here to do. We are focussed on more than just the physical products of cars and motorcycles, but the bigger concept of mobility itself. This sentiment is captured in our new global slogan: The Power of Dreams: How we move you. Create - Transcend, Augment.
Our most important job is creating people's joy - now and into the future. The Honda dream has always been to give people physical freedom, and to be the best - delivering the best quality, while challenging what’s possible. You can see this with our racing bikes and cars, where our quality makes us number one.
So that is the Honda dream, and in this new magazine we meet the people that make Honda special - and celebrate their dreams. These people are such an important part of Honda New Zealand’s success: the customers we love to serve every day, and the people that make up the Honda network from Kaitaia to Invercargill.